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Case Study · DBKL Event Permit (Hiburan Semasa)

A global brand's activation at TRX — and the event permit behind it

KAO (MALAYSIA) SDN. BHD. — the FMCG company behind Bioré — brought its Bioré × Stray Kids limited-edition campaign to life with a 7-day promotional activation at The Exchange TRX, one of Kuala Lumpur's newest premium malls. A standout, high-traffic activation like this still needs one thing before it can run: a DBKL Hiburan Semasa (event) permit. ONEKEY BIZ prepared and secured it for the full 7-day run.

🎪 Event permit · Hiburan Semasa 🌐 Global brand (KAO · Bioré) 🛍️ 7-day activation at TRX 📍 The Exchange TRX, KL
Client
KAO (MALAYSIA) SDN. BHD.
Campaign
Bioré × Stray Kids
Service
DBKL Hiburan Semasa event permit
Venue
The Exchange TRX · 7 days
DBKL permit
Secured within a week
TRX
Plaza The Exchange TRX
✅ Approved
Activation ran compliantly
Bioré × Stray Kids activation booth design for The Exchange TRX
The Bioré × Stray Kids activation design · 40ft × 10ft
Bioré × Stray Kids activation — 'Sunlight is your spotlight' display
"Sunlight is your spotlight" — the campaign stage
The Exchange TRX mall — the activation venue
The venue: The Exchange TRX, Kuala Lumpur
The client

Bioré takes over The Exchange TRX

KAO (MALAYSIA) SDN. BHD. is the Malaysian arm of KAO — the Japanese FMCG group behind household names including Bioré. For the launch of its Bioré × Stray Kids limited-edition campaign, KAO built a full-scale activation: a bold blue stage with the band's standees, product walls and an interactive display, under the line "Sunlight is your spotlight."

The venue was The Exchange TRX — one of Kuala Lumpur's newest, busiest premium malls — for a 7-day run. A flagship activation, in a flagship location.

But however big the brand or the mall, a promotion in DBKL territory still needs a council event permit. KAO's team came to ONEKEY BIZ to make sure the DBKL Hiburan Semasa permit was secured before the doors opened.

Company

KAO (MALAYSIA) SDN. BHD.
FMCG · the brand behind Bioré
CampaignBioré × Stray Kids
VenueThe Exchange TRX
AuthorityDBKL
We deliveredHiburan Semasa permit
The thing people miss

Big brand, premium mall — the permit still applies

A DBKL Hiburan Semasa permit is tied to the event and the venue, not the size of the brand. The more visible the activation, the more it needs to be in order.

🎪

Every activation counts

A mall roadshow, a product launch, a brand activation — within DBKL territory, each needs a Hiburan Semasa permit for the venue and dates it runs on.

🏢

Premium malls expect it

Venues like The Exchange TRX typically require the council permit to be in place before an activation can be set up — no permit, no go-ahead.

🛡️

The most visible events

A flagship brand activation draws the most eyes — including enforcement. Having the permit ready to produce on request keeps the whole run clean.

The solution

What ONEKEY BIZ delivered

✓ Prepared 01

Assembled the application

We pulled together everything DBKL needs for a Hiburan Semasa permit — the event details, the TRX venue, the activation layout and supporting documents.

✓ Approved 02

Permit for the full 7 days

DBKL issued the Hiburan Semasa permit for the Promosi (dalam bangunan) at Plaza The Exchange TRX, valid across the full 7-day run with its operating conditions set out.

✓ On brand 03

Ran compliantly, worry-free

With the permit in hand, the Bioré × Stray Kids activation ran its full week at TRX compliantly — the brand focused on the campaign, not the paperwork.

The official permit
DBKLDewan Bandaraya Kuala Lumpur (DBKL) — Jabatan Pelesenan & Pembangunan Perniagaan
KAO (MALAYSIA) SDN. BHD. holds a DBKL Lesen Hiburan (Borang B) for Hiburan Semasa — Promosi (dalam bangunan) at Plaza The Exchange TRX, valid 7 days, 02/11/2026 to 08/11/2026.
🔒 Licence & file numbers, printed-by name & QR code blurred for privacy
DBKL Lesen Hiburan (Hiburan Semasa) — KAO (MALAYSIA) SDN. BHD., TRX activation
DBKL Lesen Hiburan (Borang B) — Hiburan Semasa, Promosi at The Exchange TRX
The process

How we got the activation permitted

A clear, four-step path from brief to an approved event permit — ready before the activation opened at TRX.

Brief

Campaign & venue details

We took the activation details — the Bioré × Stray Kids promotion, the TRX venue and the 7-day dates.

→
Docs

Completed the document set

We gathered and checked every required document — event, venue and layout — so the submission was complete.

→
Lodged

Filed with DBKL

We lodged the Hiburan Semasa application for the TRX promotion and took it through the review.

→
Approved

Permit in hand ✅

DBKL approved the permit for the 7-day run — the Bioré × Stray Kids activation opened at TRX compliantly, from 2 to 8 November.

How we can help you

The ONEKEY BIZ services behind this win

Planning a brand activation, roadshow or launch — for a brand or on behalf of a client? These are the services we ran for KAO.

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FAQ

DBKL event permit for brand activations — frequently asked questions

Does a brand activation in a mall need a DBKL event permit?
Yes. Within DBKL territory, a brand activation, roadshow or promotion held in a mall needs a DBKL Hiburan Semasa (event) permit — even in a premium venue like The Exchange TRX, and even for a global brand. For KAO's Bioré × Stray Kids activation, the permit covered the full 7-day run.
What is a DBKL Hiburan Semasa event permit?
Hiburan Semasa, issued under the Akta Hiburan (Wilayah Persekutuan Kuala Lumpur) 1992, is the DBKL licence to hold an event or activity — a roadshow, promotion, launch or performance. It is tied to the venue and the dates of the event. KAO's was a Promosi (dalam bangunan) — an indoor promotion — at Plaza The Exchange TRX.
Do big international brands still need the council event permit?
Yes. The permit requirement applies to the event and the venue, not to the size of the brand. A global brand's activation is often the most visible of all, so having the DBKL permit in order — and being able to produce it on request — matters just as much, if not more.
What happens if an activation runs without the DBKL permit?
Running an event or activation in DBKL territory without the required Hiburan Semasa permit exposes the organiser to enforcement action and fines — and malls themselves typically require the permit before an activation can go ahead. Securing it first keeps the whole run clean.
How long can a DBKL event permit cover?
The permit is issued for the specific dates of the event. KAO's Bioré × Stray Kids activation permit covered a 7-day run at Plaza The Exchange TRX, with the standard operating conditions (such as hours) set out on the licence.
Can ONEKEY BIZ handle DBKL event permits for brands and agencies?
Yes. ONEKEY BIZ handles DBKL Hiburan Semasa event permits end to end for brands, their agencies and event organisers — preparing the full document set and securing the permit for the venue and dates, so the activation runs compliantly from day one.

Running a brand activation in KL?

Roadshow, launch or in-mall activation — for your brand or your client's — we prepare the full DBKL event permit and secure it for your venue and dates, so the activation runs compliantly. Get a free consultation today.